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About The FOMO store is reinventing retail, a permanent pop-up shop with a multi-brand format - a physical lifestyle blog."A unique physical lifestyle magazine - where brands pop-up from one day to 3 months. Located in Mölndal Galleria Gothenburg. A new shopping experience featuring a broad range of categories with a focus on brands that are not easily available in Sweden.Working on event-concepts that benefit the community and provide brands with the opportunity to engage with their customers.FÖMO is short for “fear of missing out”, a concept with ever-changing products throughout the calendar year. Like a micro-department store with a twist, with exhibitions, workshops and experiential marketing. Making it easy, affordable and convenient for brands to use the space as a testbed when entering a new market."
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