Houdini Sportswear

About

Houdini is a Swedish outdoor brand at the forefront of sustainable performance design, selling functional garments from underwear to shell layers. We challenge conventional consumption by offering second hand sales, clothing rental and repair service.

Story

Maximum experience, zero impact and beyond

Houdini is a Swedish outdoor brand founded in 1993 that offers a complete range of functional clothing, from underwear to shell garments. We want to help people experience more, perform better and have more fun without leaving any impact on the environment.

Houdini makes products for curious people with big hearts who love this planet and therefore want to help protect it. When we design our products, sustainability and functionality always go hand-in-hand. Neither are of any value with-out considering the other.

A substantial part of our products have been transformed from a linear to a circular lifespan. This means most of our products can be recycled and remade through a closed-loop recycling system. To extend product lifetime further and offer alternative ways of consumption, we also offer clothing rental, second hand sales and repair services.

When we think about the future, we want to do more than simply not destroying the planet. We want to be a positive and regenerative force. That is the “beyond” and we are heading there as fast as possible.