Polestar

About

Polestar is Volvo Car Group’s performance road car brand.

Story

Two years ago a small team stood in front of a model of the Concept Coupe, down at the Volvo design studio. They started to ask themselves if they could imagine the car without the iron mark. Could they imagine it being entirely and purely a Polestar? It was the start of a new journey - and the birth of the new Polestar. A new brand, the Polestar brand - and a new car, the Polestar 1.
Since then, a small team has worked tirelessly on the car and the new brand, week after week. Pushing the boundaries of technology, pushing themselves and the dream of what Polestar could become.

Being part of the Volvo family gives Polestar great confidence. Knowing we have the capacity, expertise and processes in place to deliver quality - gives us possibilities to realise our dreams and ideas. Polestar will be the spearhead of the Volvo Car Group, with lower volume cars outside the mainstream segments. We will be able to bring experimental technologies to the market - and potentially to the benefit of Volvo too.

Polestar has set out on an incredibly exiting journey - and with the Polestar 1 it's just begun.