Power Woman

About

Training apparel for bold and passionate athletes. Sports fashion meets the world of performance and endurance training. Empowering women globally.

Story

Power Woman is fashion for workout and exercises – exclusively designed for women to enhance their capabilities, form and power.

The company was launched 2014. But the idea and the philosophy behind the company was born much further than that. We live with a strong belief that we can do so much more than we seem to believe if we just ignore all designed limitations.

”We target all women who wants to train. Whoever you are, however you look and whatever your goal is – everyone can practice and everyone can be empowered and able to achieve their own potential. All have a Power Woman within, dare to believe it ”
The founder and woman behind the brand, Anna Wretling, has always been driven by a desire to live without borders. With a background as an economist, entrepreneur, marketer, sales manager, mentor, and yes, life enthusiast, she embodies Power Womans philosophy; meet your fears, dare to dream. She runs several businesses, is the mother of two children. She trains everything from long-distance running to weight training, skiing, kayaking, golf, tennis, hunting, Ironman finisher, Marathon, Ultramarathon and swimrun and this versatile training is also the basis of requirements for Power Woman’s products.

You can read an article about Anna here from Magasin stark. And in Runners World Triahlon.

”An incredible woman who lives her dream. I have one word – passion. She releases all thoughts based in fear, in order to make room for unconditional love. Success is almost totally dependent upon drive and persistance. The extra energy required to make another effort or try another approach is the sectret of winning – the definition of you Anna.”
We support the fight against cancer and breastcancer in particular. A amount of all purchases made here in the webshop goes to Power Woman Foundraising. You can also support us directly here.

Power Woman.

Face it. Do it. Be it.