Rätt Start

About

Rätt Start – About love for babies

Story

Rätt Start is a Swedish producer of children’s- and baby products. We want babies to grow up in a safe and secure environment where they have fun. We think babies are smart and think all children are well behaved. Our children should learn loving, unconditional respect, not just parents, elders etc. We distance ourselves from outdated stereotypes. We love color, and indulge both boys and girls to a full palette; a full toolbox. We think meal times should be peaceful, and for some children peacefulness is to move around and the hands the best cutlery imaginable.
We allow children to laugh, sing, and spill according to ability – without questioning if it is normal or not.
We include others in our family and share love, not prejudice. We want to love our children and let them love us so that the whole world sees