DNA Strømmen

Historie

First things first... dna; What does these three letters actually stand for? Is it a strange shortening for something? Is there a cryptic meaning behind them? We’re sorry to disappoint all you conspiracy fans out there; it’s not that exciting.

No, we are entering the human body. Everything that makes you YOU, is programmed in your dna. All human beings have different dna! Any random chosen cell in your body contains that special recipe that makes you the person you are. And as we’ve all seen on C.S.I; No matter how small an evidence they’ve got, the good guys will eventually find the bad guys!

And this is where the shoes enter de equation. “Style surfing” has become a well known concept. We’re no longer stuck in the same type of outfits day after day, but embrace the ability to expand our wardrobe; cute flowery dress and ballerinas one day, worn jeans and leather jacket the next. And even better: being able to mix among these trends; that same cute flowery dress now mixed with a studded leather belt and army boots.

It’s your personality and your mood that makes up the rules. We understand your wish to sometimes stand out in a crowd. We want you to “dress your dna”, and show the world what it looks and feel like at that exact moment!

Every dna store is unique, with its staff and collection - and we like it that way. It gives you an opportunity to find those right shoes... that fits your perfect dna!

dna – a part of you.