Tunnelvision

Info

TunnelVision, ultimate turn-key concept for brand-activation at events using metrics via new media tech to reach high ROI. "Modern Marketing" Specialists.

Historie

We bring together and integrate a brand's online and digital out-of-home marketing activities by providing a structured and measurable approach to reach very high ROI levels via interactivity at targeted events. We realize this is a bold statement with fierce competition for a brand's marketing dollars but we know what results and value our concept will provide. Please contact us for details.

TunnelVision is a one-stop-shop Media Tunnel On Wheels to be used at events, product launches, road shows, campaigns, brand activation, direct sales, festivals, sports arenas, film festivals, exhibitions, high footfall locations, ceremonies and the list goes on.

All packed to go on the road in an optimized and custom designed 40ft container. The system will be erected in less than a day, consisting of a large inflatable and bespoke branded dome with the 40ft container at its heart inside the dome. The container itself serves as the core of the tunnel concept. Inside the TunnelVision has an entry point as well as an exit point with a vast array of innovative digital signage experiences along the way. Examples are 3D Hologram presentations from a center stage combing real presenters with virtual one’s, interactive screens, surface technologies, multi-touch tables as well as dome projection and video mapping. We provide content delivered to the digital signage as well as social media and online integration. Each visitor will be automatically registered at entry and will throughout the experience tunnel be able to collect points at each experience station while checking out at the exit points generates sponsored prizes. Data-mining of consumer & marketing data for targeting, segmentation and call-to-action tactics.

THE CONTAINER
• As a foldable center-stage with state-of-the-art built-in 3d video hologram technology for product presentations, Master of Ceremony shows, speeches etc.
• Technical Room containing Power Supply, UPS, Server-rack with media/internet/digital signage controls/wireless, Air pumps and Compressors for the inflatable Doom, Cooling Unit
• Transport Unit for the complete installation fits into this 1 x 40ft container and ships by truck or vessel.

Alternative to 1x40 ft = 2x20 ft / 2x25 ft container

THE TUNNEL STRUCTURE
• Large format Inflatable Dome with an -entry and an –exit point, providing a brand-experience along the way using innovative digital signage technologies
• Outdoor, perfect as entry portal unit to festivals, music concerts, exhibition areas, sporting arenas etc
• The tunnel Dome structure is 24m – 50m depending on project and can host 250-1,500 visitors at a time
• It will be custom branded on the outside and can even be bespoke designed if required
• The inside of the Doom serves as a canvas for Dome projection and/or video mapping
• Developed for extreme weather conditions the units will be able to withstand hard winds and very low temperature levels

DIGITAL SIGNAGE TECHNOLOGIES
• 3d Hologram utilizing peppers ghost technology to create illusion of full scale humans, cars, brands etc enables virtual and real presentations at the “Center Stage” station
• Interactive Screen systems using non-touch gesture recognition technology at the “Virtual Kiosk Zone” station
• Large Multi-Touch, Multi-User surface around the “MultiTouch Table” station
• Interactive Floor games at “Game Center” station
• Live video editing at the “WeVideo” station
• AR (Augmented Reality) T-shirt/Caps station at the “TrikApp” station
• Visitor statistics modules at entry and exit point
• Entry point: registration
• Exit point: collecting points at each station generates sponsored prizes and incentives
• Blue-Tooth broadcaster “fishing” prospects outside the Dome
• Dome projection from the inside of the ceiling creates a canvas to frame the branding experience from the inside and attracts new visitors from the outside from miles away.

CONTENT DEVELOPMENT & ONLINE INTEGRATION
• 2D and 3D Content development delivered via digital signage inside the TunnelVision and Online
• "Modern Marketing" methods and software
• Social Media Integration
• Client Web page integration via landing pages
• Analysis: Visitor metrics and statistics enabling measurable ROI
• Live streaming and webcasting from the stage and live video editing at the “WeVideo” station
• Client engagement by tweets, likes, shares & bloggs
• Wireless accesspoints
• Data-mining of visitors email, phone number, product preferences and call-to-action incentives
• TunnelVision Management Center (TMC) is our own Application controlling all of the above.

The TunnelVision value proposition is utilizing "Modern Marketing" methods for branding, targeting, data-mining, metrics for ROI, new client acquisition and conversion. The key is to engage the cleints by utilizing cross-over technologies & processes from multiple industry disciplines and create a turn-key concept. Our team are experts from event management, interactivity, digital signage, user statistics and metrics systems, data-mining of client databases and profiles as well as social media and online integration. Together, we create a truly unique and unparalleled branding concept set to deliver measurable results for our clients.

Contact us here:

David: [email protected]
Tor-Egil: [email protected]