We Norwegians

Info

We Norwegians is a new label, manufacturing merino wool clothing for men and women. Based in Voss, Norway.

Historie

We Norwegians is a Norwegian apparel company, based in Voss, focusing on the design, distribution and marketing of premium wool products. Norwegians are wrapped in soft, wool blankets as new-borns, and we continue to wear wool as we grow up – Through out the whole year.
The philosophy of We Norwegians design concept, is to bring together the best from the past and present and bring it into the future.

We Norwegians want the consumers to be able to see behind the scenes in the making of our products and develop a consciousness towards sustainable fashion. Who is making your clothes? Where does the yarn come from? Who is the person doing the dyeing, cutting, patterns and stitching them together? The textile industry can actually benefit all those involved.
We Norwegians is the antithesis of disposable fashion. The quality of the fabrics, yarns and craftsmanship is for the discerning audience. Our suppliers are operating under EU laws and follow EU standards. This secures high standards of social responsibility.

The design is more style driven and less fashion driven. This provides more timeless apparel that you can keep and wear for a longer span of time.