K2 Sweden

About

To make the best skis, helmets, goggles and poles in the world. We also aim to have the most fun doing it.

Story

50 YEARS OF SERIOUS FUN

It starts with a shop. A garage. A barn. An island. It
starts with an idea. It starts with belief. It starts with madness and mistakes. Victories and transcendence. Performers and Cheeseburgers and Winter Heat. Strong women and aerial artists and jesters in a chaotic and beautiful circus of serious fun.

K2 was founded by iconic individuals who believed North Americans
could build a great ski at a time when Europe owned the ski world. In
1962, consummate inventor and serial engineer Bill Kirschner applied the
fiberglass technology from his family’s veterinary splint and kennel manufacturingbusiness to the world’s first modern ski featuring a fiberglass wrapped torsion box. In essence, he invented the modern snow ski as we know it.

From the early days on Vashon Island, the energy and creativity from
the garage, the shop, the barn—and continuing to this day in the SoDo
neighborhood of Seattle, Wash.—have evolved skiing and snowboarding
culture for the better. From a garage brand to a garage brand gone global,
K2 has provided a family of true believers 50 years of joy backed by blood, sweat and beers.

From Olympic gold to personal moments of mountain solitude, K2 has
been there from drop-in to final turn—in cowboy outfits, neon stretchpants, leather jackets, official Team USA uniforms and, at times, in nothing at all. All remarkable moments backed by a commitment to doing it well and enjoying the day. It is, as “serious fun.”

From this vantage, looking back at 50 years of icons—from Bill Kirschner
to Spider Sabich to Dan Donnelly to Doug Coombs to Shawn Farmer to
Gretchen Bleiler to Seth Morrison to Travis Parker to Shane McConkey
to Sean Pettit—the only thing that looks better is the next 50 years.

"K2 is an independent global mobility relocation and professional services provider. We deliver bespoke, distraction-free and impartial solutions for the full suite of services covering global relocation and assignments.From origin to destination, we have personalised support packages to cover short-term mobility needs, long-term international assignments, permanent transfers, group moves and domestic assignments.We work from 10 worldwide locations with offices in Europe, Americas, Asia Pacific, Middle East and Africa, serving over 200 clients.Visit our website to see how we can help you."